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Is the power of CTPM selling your book? Editor's Notes #94
December 01, 2010

If writers were good businessmen,
they'd have too much sense to be writers.

--Irvin S. Cobb

In this issue:

1. Use the power of CTPM to sell your book
2. Tickled my funnybone
3. Interesting Web site
4. Future issues


1.Use the power of CTPM to sell your book
Cobb's quote that opens this issue of Editor's Notes holds some degree of truth. I've certainly come across many writers with no head for business at all.

But it doesn't have to be that way. If you are a writer, you have something to say. That means you can learn things. You can learn to use CTPM to sell your book online.

The first thing to note is that the order of these letters is important, and most writers with Web sites start with the M.

C is for content. That's important because billions of people are not searching for you online. Sad, but true. What they are doing is looking for other information. To get your site in front of them, you need to have content on your site that someone is searching for. In previous issues, I've given some suggestions for ways for you to decide what content you could provide that would help you sell your book.

T is for traffic. Online, traffic is people who are searching for information. You will need traffic to your site before you can sell your book. You need lots of traffic. Since most people are looking for information, not everyone who visits your site will end up buying your book. Conversion depends on many factors, but it would be common to need about 100 visitors to sell one book.

P is for pre-sell. This means that people come to trust you as a source of information. From what you put on your site, you send a message about yourself as well as about your information. This quality of information is the equivalent of the local business person you go to because you know him or her at least by reputation. That local knowledge is a pre-sell off line. Knowledge about you pre-sells your book online.

M is for monetize. This is where most writers start, and that's why most writers' Web sites are not wildly successful. But when M follows C, T, and P, real sales happen.

You can learn more about the process in the free ebook available through this link:


2.Tickled my funnybone
"If Strike Isn't Settled Quickly, It May Last Awhile"


3. Interesting Web site
The calendar of literary facts has uses limited only by your imagination. Enjoy!


4. Future issues
Since this issue ends the series on uses of a writer's Web site, I will be leaving that topic for the near future. The next two issues will focus on the survey of self-published writers and a more general writing topic.


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