February 15, 2009
you will never sell anything unless you go to the right shop.
-- George Bernard Shaw
In this issue:
1. Outside Of The Box Book Promotion
2. Tickled My Funnybone
3. Upcoming Event
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1. Outside Of The Box Book Promotion
Kate Jacobs' novels fly off the shelf. The Friday Night Knitting Club, Comfort Food, and Knit Two have all reached an audience much wider than the author who visited knitting shops around North America to promote her first novel that went on to stick on the New York bestseller list could ever have imagined.
Touring knitting shops to sell a novel is, in itself, an out-of-the-box promotional idea, but Kate Jacobs has gone one better. She is the first author I've heard of who gives book talks over the phone. One book club wanted her in spite of the fact that she couldn't fit in the travel to make the meeting. The club suggested a phone call instead, and she has gone on to do many "readings" over the phone.
Whether your book is already on the shelves or is snuggled next to your heart waiting for the right time to show itself to others, I encourage you to keep Kate Jacobs' use of technology in mind when you think of promoting your work.
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2.Tickled My Funnybone
"War Dims Hope for Peace"
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3. Upcoming Event
I am working on a recession-busting offer for you. Open only to readers of Editor's Notes, the offer will appear in the next issue. You'll want to open the next issue quickly because it will contain a first-come-first-served offer to a small number of readers. If you've ever wanted to hire an editor but are on a tight budget, this is for you.
As a teaser, I can tell you that some of you will receive $40 worth of editing for free, and that one of you will receive $1000 worth of editing. Worth watching for? I think so.
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