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Are you using the two sides of research? Editor's Notes #105
September 01, 2011
Hello,

Research is what I'm doing when I don't know what I'm doing.
--Werner Von Braun


In this issue:

1. Two sides to a writer's research
2. Tickled my funnybone
3. Interesting Web site

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1. Two sides to a writer's research
Usually, when we think of a writer's research, we think of the research a writer does to make a book better. The writer is the researcher in this case. I've written about how to research in previous issues.

Today I want you to think of yourself as the resource for other researchers. All that research you did to make your book the best it could be puts you in the position of expert, usually in several fields. There are others who want to know what you know. Some of them will read your book, but I'm not talking about those who already know you've written a book. I'm referring to journalists and others in the media who need information for a story they are writing. These people need experts to base their stories on or to add background information.

You just might be that person.

If you are, you've found a way to get exposure for yourself and your book -- for free! Not always, but often, the journalist will quote you.

John Doe, author of How to Become an Expert, says there's a great site where experts meet journalists who need their skills.

That little sentence will send many who read the journalist's article to Amazon looking for John Doe's book. That's free advertising. All John Doe had to do was to share what he's already learned in the course of writing his book.

Keep your eyes and ears open. When you read or hear something related to something you know about, contact the producers (radio or TV) or the editors (print media) and offer to share what you know. These people are looking for information. If you have it and can share in an articulate way, they'll be glad you called...

...And to find out where those journalists and experts that John Doe mentioned are meeting, see the Interesting Web site below.

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2.Tickled my funnybone
Time flies like an arrow. Fruit flies like a banana.

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3. Interesting Web site
For both sides of the research coin, check out HARO (Help A Reporter Out). Journalists and experts sign up for free. When journalists (or book authors) need specific information, they fill in a form asking for an expert. Three times each day, requests go out to experts who have offered to help. Use this service both to find the information you need to write your book and to share things you know that others want to know.
http://www.helpareporter.com/

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