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Your audience vs. the world: Editor's Notes #245
October 15, 2017
Hello,

I can take what I learned from writing articles,
educate a new audience with a new channel,
and leapfrog other companies who aren't embracing this now.

—Brian J. Carroll


In this issue:

1. Your Audience vs. the World
2. Tickled my funny bone
3. Interesting Web site
4. Writing prompt

1. Your Audience vs. the World
by Marcia Yudkin (see Interesting Web site below for her contact information)

It’s time for another contribution by Marcia Yudkin, who, besides being a brilliant marketer, is an excellent and intentional wordsmith. This article echoes something I often find myself saying to clients of all stripes. Over to Marcia…

When you have a cheering squad for your blog, or followers who eagerly read each missive you send them, it's easy to forget that the world at large doesn't necessarily share their attitudes - or yours. You'll be tempted to dismiss someone who posts or sends severe disagreement as the rant of a crank.

The dynamics are quite different for a book or for an article by you in a publication or blog for a general audience. In such cases, there's less self-selection. People approach your content without knowing much about you, being pre-aligned with your perspective or already being fans.

What I've seen happen numerous times is a well-intentioned, sincere author getting slammed in highly personal ways from unexpected angles, accused of being spoiled, rigid, cowardly, covertly racist or outright delusional.

To temper the shock of this happening to you: 1)Head off predictable criticisms within your content; 2)Choose outlets where more people are likely to be open to your message; and 3)Steel yourself against detractors, knowing that you will have also inspired new admirers and many who agree.

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2.Tickled my funnybone
Thanks to Sheila Weaver for this gem.

If all the world is a stage, where is the audience sitting?

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3. Interesting Web site
You can sign up for more of Marica Yudkin’s insights in her Marketing Minute at
http://www.yudkin.com/markmin.htm. I always read her Wednesday newsletter right away, and it really does take only a minute.

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4. Writing prompt
Sit or stand still and swivel your head as far as you can either right to left or left to right. Choose one thing within your range of view, and write a critique of that thing. Try to cover as many aspects of the item as you can and counter as many arguments you can imagine against your opinion. I’d love to see any final results of this exercise.

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Link on LinkedIn https://ca.linkedin.com/in/audreyowen (Email me first so I know how you know me.)

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