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Get ready to find your writer's brand: Editor's Notes #173
October 15, 2014
Hello,

The free-lance writer is a man who is paid per piece or per word or perhaps.
--Robert Benchley


In this issue:

1. Why you need a writer's brand
2. Tickled my funnybone
3. Interesting Web site

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1. Why you need a writer's brand
Your writer's brand puts you in the mind of those who buy writing:
  • publishers
  • book, ebook, and magazine sellers
  • readers.


A writer with a brand has a definite advantage when it comes to maximizing sales. Think of brands in other arenas. Many people refer to all facial tissues as Kleenex and all transparent tape as Scotch tape, even though other companies sell tissues and transparent tape. But so common are the references to Kleenex and Scotch tape, that many people would never think to ask for another brand.

Think now of writers who have strong brands: Stephen King, Stephen Leacock, Beatrix Potter, and Dr. Seuss. Everyone knows what to expect when one of those names is on the spine of a book. Note that one of those names, Dr. Seuss, is the pen name of Theodor Seuss Geisel who also published under his own name and other pen names. Each of his names has a strong brand in its genre.

One way to create a strong writer's brand is to be excellent in your field. But when you start out, your writer's brand needs some work.

In the next issues of Editor's Notes, I will give you tips on identifying your writer's band, differentiating your written work from that of others, and positioning yourself and your work. Following that, I will suggest ways you can use your brand to best effect.

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2.Tickled my funnybone
Money can't buy happiness, but it sure makes misery easier to live with.

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3. Interesting Web site
This article is not about writer's brand names, but brand names in other fields. I recommend it as background reading for the coming issues of Editor's Notes.
http://www.fastcompany.com/1702256/how-pick-perfect-brand-name

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