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Facebook author's story #2: Editor's Notes #168
June 30, 2014
Hello,

Almost anyone can be an author;
the business is to collect money and fame from this state of being.

--A. A. Milne


In this issue:

1. Facebook author story #2
2. Tickled my funnybone
3. Interesting Web site

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1. Facebook author story #2
Let me introduce you to another writer who uses Facebook effectively to market her books. Christine Nolfi's posts show up often in my newsfeed. I can tell from what she writes that her books sell.

Most people rely on word of mouth to spread their message on Facebook. This works when someone clicks the little Share button at the end of another person's post. Clicking that button (and then taking the next step of clicking the blue button that says Share Link) shows friends what someone else has posted. This is how news travels through Facebook's network.

Telling your friends something is great. Having them tell that same thing to their friends multiplies your reach.

Others are most likely to share what you post if you post something of value. Good Facebook friends give credit to the person who made the original post. This takes only a minute, but doing this shows others that you are generous and fair.

Christine uses both paid and unpaid features of Facebook to promote her books. Yes, you can pay to have your posts put in front other people's eyes, and this is something Christine does. If you want to learn more about how to use paid advertising on Facebook, see https://www.facebook.com/business

Here is what Christine wants to tell you about using Facebook to market books:

My biggest tips for writers marketing through Facebook:



Pay to boost your more inspiring posts. Inspiration spreads like wildfire across social media while yet another "buy my book" plug is often ignored.



Provide helpful tips for other writers in your Facebook feed. Writers are readers too!



If you're running a contest on your Facebook Author Page, ask dedicated readers to share the event on their private Facebook. This is word-of-mouth advertising at its best.


Note that Christine also has an author page on Facebook. You'll find a link to it in one of her recent posts. I'll write more about an author page in the next issue when I introduce you to another author on Facebook.

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2.Tickled my funnybone
Show me a piano falling down a mineshaft and I'll show you A-flat minor.

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3. Interesting Web site
Study Christine's Facebook page. What does she do that might work for you?
https://www.facebook.com/christine.nolfi.5

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Join Writer's Helper Facebook page at https://www.facebook.com/WritersHelperEditor
Follow me on Twitter @AudreytheEditor

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